The Hobbit will be the first movie released locally to include an UltraViolet coupon, but WB says the plan is for every major movie release after The Hobbit to be UltraViolet-ready, as well as most of its TV series. Importantly, the cloud-based video streaming service will be included at no extra cost to consumers when purchasing a DVD or Blu-ray disc.Įvery copy of The Hobbit, set to hit store shelves on May 1st, will include a coupon for buyers to add the movie to UltraViolet - an online, persistent collection that can be streamed, or downloaded permanently, on computers, smartphones, and tablets. Entertainment is planning to be the first distributor in Australia to release its Blu-ray and DVD movies and TV shows with a free bonus: the UltraViolet movie streaming and download service.
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